Before I go any further I do not welcome redundancies and
job losses. It will be a traumatic time
for anyone who has lost their job due to the credit crunch etc.
However it is a clear indication that the big developers are
really struggling. The three biggies
being Persimmon, Taylor Wimpey and Barrat Developments have shed 2,000 jobs
between them.
So what does this mean for all of us?
Well most of the properties they build are sold to first and
second time buyers. Now I do not mean to
be insulting here but when it comes to making buying decisions on properties
they are not the most cleverest. The
reason being they are not in the industry so they do not take in to account
square footage, build quality etc.
This is how these big builders and developers make their
money. They basically sell small,
minimum standard properties. They then
get a smart interior designer to furnish 2 or 3 show apartments and houses with
diddy furniture, get some pot pourri (I think that's how you spell it!) and
brandish you with a lovely colour brochure.
They can have a full time sales staff for the whole year to
try and flog the whole development. The
reason they can do this is because the profit margins are HUGE! And when I say huge I mean huge. I reckon they make 100% on every property
they sell.
So they build for £60,000 sell for £120,000.
Those days are over.
First and second time buyers are staying well away. This bunch think prices will fall in line with
whatever the tabloids think. So if the
Daily Express, Observer, Mail or Mirror think house prices are crashing then
they will stay away regardless of what the fundamentals show.
This is brilliant news.
Developers now have to deal with the dreaded investor. The developer knows now the investor is not
going to fall for any show apartments, slick sales team, glossy brochures or
the smell of baking bread!
We want to know:
The discount - what real incentives are you going to give
me? I want to buy your property with little or no money so make sure your
discount starts with a "2" preferably with a "3" i.e. 30%.
The size - what is the cost per square foot? Is it in line
with the surrounding area.
The rent - we want real rental figures, not inflated over
ambitious figures.
Developers hate us as well as love us. We ignore the hype but we drive a hard
bargain.
If you follow what I say here and want to get involved then
get in contact. Tell me what you want. We are speaking with developers, sourcers,
small time landlords who have got in to trouble and even banks and councils off
loading 129 apartment Tower
Blocks.
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Posted on: 8th Jul 2008